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Icons of 2025

Icons of 2025

Step into the ultimate edit of 2025’s standout beauty essentials. This collection brings together the freshest arrivals and the cult favourites that have earned their place in every beauty bag. From innovative new launches to beloved staples, each item is a must-try, handpicked for its ability to transform your routine and elevate your everyday. Meet the icons that define this year—your new obsessions await.

57 products

A pump bottle of Bali Curls lightweight Hydrating Curl Cream with product information and branding visible.
BESTSELLER

Bali Curls

Bali Curls Hydrating Curl Cream

From £4.99
Bali Curls Curl Defining Gel
BESTSELLER

Bali Curls

Bali Curls Curl Defining Gel

From £4.99
bounce curl high definition bundle

Bounce Curl

Bounce Curl High Definition Bundle (3 pc)

£62.08 £68.98
Bounce Curl Ayurvedic Deep Conditioner – a protein-free, ultra-nourishing hair treatment made with Indian herbs like amla, shikakai, and bhringraj. Designed for wavy, curly, and coily hair of all textures. Enhances softness, shine, and manageability while reducing frizz. Comes in a sleek jar with clean, minimal branding.

Bounce Curl

Bounce Curl Ayurvedic Deep Conditioner

From £5.99
£105.44 l
Umberto Giannini The Frizz Oil™ 50ml

Umberto Giannini

Umberto Giannini The Frizz Oil™ 50ml

£10.95
Trepadora Papaya Slip Taming Potion
BESTSELLER

Trepadora

Trepadora Papaya Slip Taming Potion

From £1.50
Trepadora Bamboo Ginseng Curling Glaze
BESTSELLER

Trepadora

Trepadora Bamboo Ginseng Curling Glaze

From £1.50
The Doux CrazySexyCurl™ Honey Setting Foam

The Doux

The Doux CrazySexyCurl™ Honey Setting Foam

From £8.99
Miche Beauty Indulge Deep Conditioner
BESTSELLER

Miche Beauty

Miche Beauty Indulge Deep Conditioner

£25.00
Lola From Rio Rapunzel Strengthening Hair Mask 450g

Lola From Rio

Lola From Rio Rapunzel Strengthening Hair Mask

From £2.99
Lola From Rio Morte Subita Sudden Death Total Repair Spray 250ml

Lola From Rio

Lola From Rio Morte Subita Sudden Death Total Repair Spray 250ml

£10.99
Kitsch Smoothing Air Dry Cream 5oz
BESTSELLER

Kitsch

Kitsch Smoothing Air Dry Cream 5oz

£15.00
A bottle of Innersense I Create Curl Memory hair styling gelee with a pump dispenser.

Innersense

Innersense I Create Curl Memory

From £10.00
Innersense Color Radiance Daily Conditioner

Innersense

Innersense Color Radiance Daily Conditioner

From £9.00
Ghost Bond Classic 1.3oz

Ghost Bond

Ghost Bond Classic 1.3oz

£11.99
#color_soft-violet
BESTSELLER

Kitsch

Kitsch Detangling Flexi Brush

£14.00
Kitsch Glazey™ Satin-Lined Beanie - Blush

Kitsch

Kitsch Glazey™ Satin-Lined Beanie - Blush

£12.00 £15.00
Curlsmith Feather-light Protein Cream 8oz

Curlsmith

Curlsmith Feather-light Protein Cream 8oz

From £20.00 £24.00
Curlsmith Flawless Finish Hairspray - Strong Hold

Curlsmith

Curlsmith Flawless Finish Hairspray - Strong Hold

£23.00
Camille Rose spray bottle labeled 'Rosemary Water' on a white background

Camille Rose

Camille Rose Rosemary Water Daily Strengthening Mist 8oz

£10.99
Bounce curl -slick-dense_Turquoise hairbrush with 'Bounce & Curl' branding on a white background
BESTSELLER

Bounce Curl

Bounce Curl Slick-Dense Define EdgeLift

£24.00
Bounce curl_slick-flex_Turquoise silicone brush on a light gray background
BESTSELLER

Bounce Curl

Bounce Curl Slick-Flex Define EdgeLift

£24.00
Bali Curls Curl Defining Gel - Vanilla Crush Limited Edition 150ml
BESTSELLER

Bali Curls

Bali Curls Curl Defining Gel - Vanilla Crush Limited Edition 150ml

£12.99
£86.60 l
Bali Curls Hydrating Curl Cream - Vanilla Crush Limited Edition 150ml
BESTSELLER

Bali Curls

Bali Curls Hydrating Curl Cream - Vanilla Crush Limited Edition 150ml

£12.99
£86.60 l
Bounce Cure Chia Seed Clumping Gel in a textured, faceted peach-colored jar with a matching lid, set against a clean light gray background.
new

Bounce Curl

Bounce Curl Chia Seed Clumping Gel

£22.99 £24.99

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Kiyo Beauty

Kiyo Beauty

Kiyo Beauty® is an independent, family-owned beauty retailer specialising in textured haircare and curated skincare, body care and self-care essentials, helping customers care for their waves, curls, coils and everyday beauty rituals since 2004.

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