Here’s Why You’ll Love It
Joico Defy Damage Protective Shampoo
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Estimated delivery: Aug 26 - Aug 30
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DEFY DAMAGE
PROTECTIVE SHAMPOO
FOR BOND STRENGTHENING & COLOR LONGEVITY
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
Free of SLS/SLES Sulfates*
Leaves hair soft, shiny, and healthy-looking
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
Certified PETA Global Animal Test–Free (Learn more about the certification)
*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Now Let’s Use It
Directions: Apply to wet hair. Lather, then rinse thoroughly.
Let’s Look Inside

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
NEW SMARTRELEASE TECHNOLOGY
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
PROTECTIVE LIPID
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
MORINGA SEED OIL
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
ARGININE
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
For the most up-to-date information, please check the ingredients, warnings, and directions printed on your product packaging before use.
Shipping
Shipping
Orders are typically dispatched within 24–48 working hours. Choose from Standard and Express UK delivery, with international shipping available to selected destinations.
View our full Shipping Policy for delivery times and restrictions.
Returns
Returns
Not quite right? You can return most unused, unopened items within 14 days of receiving your order. For hygiene reasons, some products cannot be returned once opened unless they're faulty.
View our full Returns Policy for return instructions and refund information.
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