L’Oréal Paris Préférence Permanent Hair Dye

Create rich, luminous colour with multidimensional reflects using L’Oréal Paris Préférence Permanent Hair Dye. Its premium Oil-in-Gel colour combines light-reflecting dyes with a non-drip developer for intense, fade-defying results and up to 100% grey coverage.

Infused with High Shine Serum, vitamin E and UV filters, the complete system helps maintain colour and shine for up to nine weeks. The nourishing Shine-Protect Conditioner helps reduce breakage, soften the hair and preserve the vibrancy of your day-one result.

Who It’s For

• Anyone seeking rich, permanent hair colour
• Covering grey or white hair
• Creating luminous, multidimensional colour
• Refreshing faded permanent colour
• Those seeking up to nine weeks of colour and shine
• Hair requiring nourishment after colouring
• All hair types and textures

Key Benefits

• Rich, luminous permanent hair colour
• Colour and intense shine lasting up to nine weeks
• Provides up to 100% grey coverage
• Helps deliver up to 90% less breakage
• Light-reflecting dyes create multidimensional results
• Premium Oil-in-Gel colouring formula
• Non-drip developer supports precise application
• Infused with High Shine Serum
• Contains vitamin E and UV filters
• Nourishes the hair after colouring
• Shine-Protect Conditioner helps preserve day-one vibrancy
• Available in blonde, brown, black, red and fashion shades
• Recommended by nine out of ten women

Complete Colour System

• Oil-in-Gel Colour: Uses premium dyes to create rich, luminous and multidimensional colour.
• Non-Drip Developer Cream: Helps the colour adhere evenly to the hair fibre for consistent coverage.
• Shine-Protect Conditioner: Nourishes the hair and helps preserve colour and shine while protecting against environmental aggressors.

How to Use

1. Complete an allergy alert test 48 hours before every application.
2. Cover your clothing with an old towel and put on the supplied gloves.
3. Pour the colourant gel into the developer cream bottle.
4. Add the Shine Oil where supplied with your selected shade.
5. Secure the applicator cap and shake until completely combined.
6. Twist off the applicator tip immediately after mixing.
7. Wet the hair and towel-dry without shampooing.

For First-Time or Full-Head Colour

1. Apply the mixture to the roots and grey areas first.
2. Work in small sections before spreading the colour through the lengths and ends.
3. Massage until the hair is completely saturated.
4. Leave to develop for 30 minutes.

For Root Touch-Ups

1. Apply the mixture to the roots of hair previously coloured in a similar shade.
2. Massage into the roots and leave for 20 minutes.
3. Apply the remaining mixture through the lengths.
4. Leave for a further 10 minutes.

Rinse and Condition

1. Add warm water and gently massage the hair.
2. Rinse thoroughly until the water runs clear.
3. Apply the Shine-Protect Conditioner throughout the hair.
4. Leave for two minutes, then rinse thoroughly.
5. Retain the remaining conditioner and use once weekly.
6. Dispose of unused mixed colour immediately. Never store it for another application.

Warning

• Hair colourants can cause severe allergic reactions. Complete an allergy alert test 48 hours before every use.
• Not intended for anyone under 16 or for colouring eyelashes or eyebrows.
• Wear the supplied gloves, avoid contact with the eyes and follow the enclosed instructions.
• Keep out of reach of children.

Key Ingredients

• High Shine Serum: Helps enhance the luminosity and multidimensional appearance of the finished colour.
• Vitamin E: Tocopheryl acetate provides antioxidant and conditioning properties.
• UV filter: Ethylhexyl salicylate helps protect the conditioner and coloured hair from environmental UV exposure.
• Camelina seed oil: Helps nourish and soften the hair.
• Glycerin and sodium PCA: Humectants that help maintain moisture and softness.
• Amodimethicone: Helps smooth the hair, improve manageability and enhance shine.
• Candelilla wax: Helps condition the hair and contributes to the conditioner’s protective texture.
• Hydrogen peroxide: Develops the permanent colour when combined with the colourant gel.

Ingredients

Ingredients vary by shade. The following is the published formula for 9.1 Oslo Viking Light Ash Blonde.

Colour Gel

Aqua (Water), PEG-4 Rapeseedamide, Alcohol Denat., Deceth-3, Propylene Glycol, Ammonium Hydroxide, Laureth-5 Carboxylic Acid, Dipropylene Glycol, Hexylene Glycol, Poloxamer 338, Oleyl Alcohol, M-Aminophenol, 2-Amino-3-Hydroxypyridine, Hydroxybenzomorpholine, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, 6-Hydroxyindole, Thioglycerin, Toluene-2,5-Diamine, Ammonium Thiolactate, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Tetrasodium Glutamate Diacetate, Octadecyl Di-T-Butyl-4-Hydroxyhydrocinnamate, Citric Acid, Erythorbic Acid, 2,4-Diaminophenoxyethanol HCl, Parfum (Fragrance).

Developer Cream

Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin.

Shine-Protect Conditioner

Aqua (Water), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera (Candelilla Wax), Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum (Fragrance).