Wella Pure Perfection Ammonia-free Permanent Colour 60ml

Achieve natural-looking colour and up to 100% grey coverage with Wella Professionals Pure Perfection Ammonia-Free Permanent Colour. This professional cream colour delivers lasting, true-to-tone results with a smooth, shiny finish.

Powered by Supercharged Metal Purifier technology, the formula helps reduce visible signs of damage, leaving hair looking more nourished. Its vegan formula contains no ammonia, added fragrance, mineral oils or silicones, while the creamy consistency allows precise application and easy rinsing.

Who Is It For?

• Clients seeking permanent colour without ammonia.
• Those wanting reliable grey coverage.
• Anyone looking for natural-looking colour with added shine.
• Professional colourists carrying out salon colour services.

Key Benefits

• Up to 100% grey coverage: Helps achieve an even, consistent colour result.
• Natural-looking tones: Delivers lasting colour with a refined finish.
• Improves hair’s appearance: Leaves hair looking shinier, smoother and more nourished.
• Ammonia-free formula: Colours without the characteristic ammonia smell.
• Easy application: Cream texture spreads evenly for controlled placement.
• Vegan formulation: Free from animal-derived ingredients.

How to Use

For professional use only. Perform an allergy alert test 48 hours before use and follow the enclosed instructions.

1. Wear suitable gloves and mix with Welloxon Perfect developer at a 1:1 ratio by weight.
2. Select the developer strength according to the desired result and Wella’s technical guidance.
3. Apply to dry hair using a bowl and brush.
4. Develop for 30–40 minutes without heat, following the instructions for the chosen service.
5. Add water, emulsify and rinse thoroughly. Shampoo and finish with a suitable Wella Professionals post-colour treatment.

Do not use if you have a known PPD/PTD allergy: a severe allergic reaction may still occur despite the formula being free from PPD/PTD.