It’s December, the final month of the year, and we are excited to share that we now stock Tootilab, the science-backed curl brand that has made curl care simple. If you’ve been scrolling on TikTok, on Instagram, YouTube or even Facebook, you might have come across Tootilab, seeing all the buzz for their stylers, leaving you wondering if they are worth the hype?
What Makes Tootilab Different?
In an overcrowded market saturated with 10-plus products per line, Tootilab takes a refreshingly simple approach. Their four-product range, - the Gentle Shampoo, Detangling Conditioner, Soft Leave-in Cream, and All Weather Styling Gel, is designed to deliver consistent, high-quality results without a premium price tag.
Founded by Gaia Tonanzi, who is on a mission to simplify curly hair, she spent over seven years in the curly hair industry before launching Tootilab in May 2024 to tackle overcomplicated routines and conflicting advice. The brand focuses exclusively on active, scientifically-proven ingredients that actually work, cutting through the noise of social media trends and crowded product lines.
What's particularly impressive about Tootilab is that their products are not just Curly Girl Method approved, but the bottles are made from 100% Prevented Ocean Plastic™. The packaging and even feature Braille labelling, making curl care more accessible to the visually impaired community.
Real Results
Tootilab products are designed to work on all curl types - from the loosest wave, to the tightest coil.
Tootilab users report defined, frizz-free curls that last. The All Weather Styling Gel, in particular, has become a cult favourite for its ability to keep curls in place all day. It’s also highly concentrated, so a little goes a long way.
And if you’re new to curl care or simply looking to refine your technique, the brand offers a free Curly Hair Bootcamp called Curl-ed - a series of simple video tutorials that transform the learning curve into an easy, achievable process, making it perfect for curlies to learn about correct application methods and styling techniques to get the most out of their products.
Still unsure? Check out the Tootilab results page to see for yourself.
Honourable Mentions: More December Drops
While Tootilab is stealing the spotlight this month, we're also restocking some of your other curl favourites. Keep an eye out for fresh inventory from Color Wow, Amika, and Beauty Of Joseon. Brands that have consistently sold out month after month.
Plus, with the winter season in full swing, it's the perfect time to stock up on deep conditioners, protein treatments and seasonal essentials like satin beanies.
Whether you're refreshing your curl routine for the new year or searching for the perfect gift for your curl-loving friend, December's new drops have something for everyone. Shop Tootilab or explore our full range of curl care essentials at Kiyo Beauty, where we're committed to becoming your one-stop shop.
FAQs
Do you ship Tootilab internationally?
Yes! We ship all of our products across the UK and internationally. Delivery times vary depending on your location, but we always aim to get your curls what they need as quickly as possible. Check our shipping & delivery page for specific rates and timelines to your area.
Do you offer samples or trial sizes of Tootilab?
Yes! We offer trial-size versions of Tootilab products, perfect if you’re not quite ready to invest in the full-size bottles.
Because our formulas are highly concentrated, even the mini sizes last much longer than typical curl products, making them a worthwhile investment, especially if you're trying them for the first time.
What other curl care brands do you stock at Kiyo Beauty?
We're building a curated collection of the best curl care brands on the market. Alongside Tootilab, we also stock Curlsmith, Trepadora, Bounce Curl, Ecoslay, Color WOW, Amika, promising to deliver on all your curl favourites.
Do you offer any discounts or loyalty programs?
Absolutely! We love rewarding our curl community. Earn five points for every pound you spend through our loyalty program, and keep an eye on our website and social media for seasonal promotions, new product launches, and exclusive offers. Sign up for our newsletter to be the first to know about special discounts and early access to restocks.
How do I know which products are right for my hair?
Not sure where to start? Our team is here to help! You can browse products by concern (frizz, definition, moisture) or reach out to us directly with questions about your specific curl type and goals. And check out our Kiyo Journal and the Curlology page for all the tips, tricks and helpful techniques to get your curls popping from wash day to wash day.
