Black Friday beauty deals are only a week away, and like most of us, you might be wondering where to shop. Shopping can be overwhelming, specifically when it comes to Christmas rush when every brand around is shouting about their sales. And understandably, you are going to want to save more than you spend, sticking to your budget.
But how do you get great deals whilst shopping consciously? And is it worth saving your spending for Black Friday?
Before we dive in, a quick note: Our Black Friday deals are NOW LIVE with up to 40 percent off sitewide at Kiyo Beauty! Discounts are automatically applied at checkout, so you can start shopping your wishlist right away. Now, let's talk about how to shop smartly during sales like these.
Set the budget
Setting a budget is essential to shopping sustainably on Black Friday, as shopping without a budget is like taking an exam without studying. You don’t want to shop blind; otherwise, you risk shopping in excess.
For example, let’s say your budget is £50, prior to black Friday, make a list of your top 5 products and accessories you want to buy.

This might look like:
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Gel
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Mousse
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Shampoo
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Conditioner
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Cream and Leave-in
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Satin and Silk hair accessories
Assess if there’s anything on your list you can avoid getting, and look at what you have at home before clicking add to basket. It is tempting to buy all the top curly hair products, but the truth is you likely don’t need most of them.
For example, I recently bought hair gels, a shampoo, a hair cream leave-in, and I still have plenty of conditioner and hair masks left. So realistically, do I need more of those right now? Probably not.
This is where justification comes in - and I don't mean justifying impulse purchases! I mean genuinely asking yourself: ‘Will I use this in the next few months? Do I actually need this, or do I just want it because it's on sale?’
Here’s my list:
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Miche Gel To Foam
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Miche Strawberry Champagne Gel
That’s it - two items.
And why? Because I have used the gel to foam before and I am looking for another product to use in between my travels, as I take the train quite often to visit family so I am looking for a two-in-one product. And the gel? To be truthful, this one is more of a treat as I have heard that you don’t need much, and I have watched thousands of videos across the years that established the Miche gel as one of the best curly hair products around (so if that’s the case just wait for a review.)
Plus, I am getting a thirty percent discount, so it puts everything into perspective.
Do your Research
How long should you be researching Black Friday beauty deals? I wouldn’t quantify it, but we advise spending a little time reading product descriptions, watching reviews, and reading the blogs on here so you know that you're getting quality items that work for your hair type, not just things that are heavily discounted.
And this will differ for every head of hair.
Who to Shop For (And What to Get Them)
The best Black Friday beauty deals aren't just about stocking up for yourself - they give you the opportunity to save on Christmas shopping. And if you are looking to maximise your savings, why not get ahead of birthday shopping too? Yes, even if their birthday isn't until September.
So, who could you be shopping for?
Your Curl Best Friend: Think starter kits, cult-favourite gels, or those luxury products that they just can’t justify splurging on.
Anyone Starting Their Curl Journey: Starting a curl journey often leads to a lot of trial and error - figuring out what actually works for your hair. From shampoos, to conditioners, to styling products, Black Friday is the perfect time to help someone experiment with a range of products without breaking the bank.
The Skincare Lover: Many brands offer incredible deals on skincare sets and bundles during Black Friday. We stock a wide range of skincare products, including K-Beauty favourites, so there’s something for every skin type and concern.
When You're Not Sure: Gift sets are lifesavers when you don’t exactly know who you’re buying for, as there’s usually plenty of options … even for the pickiest of people. They allow the recipient to try multiple products without committing to full sizes.

How to Shop Even More Mindfully
Shopping mindfully isn’t just researching products in advance; it’s ensuring you get the best offers at the best time.
Here’s what you can do to ensure you get the most out of our Black Friday sales:
Sign Up for Early Access: Most brands offer early access to their Black Friday sales if you're on their email list or download their app.
Get the Best Deals on Time: Don't wait until the last minute. The best products often go quickly, so shop early in the sale period so your products aren’t out of stock.
Consider Buy Now, Pay Later: If you're budgeting carefully but want to spread the cost, options like Klarna or Clearpay can help, and it is a service we offer, but only if you're confident you can make the payments.
Shop Mindfully: Just because something is on sale doesn't mean you need it. Stick to your list, remember your budget, and ask yourself if each purchase genuinely adds to your curly hair routine.
Top Black Friday Recommendations
Here are some brands worth checking out this Black Friday:
UK-Based Brands:
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Kurl Kitchen - Natural ingredients and UK-made products
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Trepadora - Sustainable, vegan hair care
American Brands (Available in the UK):
Keep in mind that some popular American brands like The Doux may have stock sitting in customs, so delivery times might be longer. However, they're incredibly popular for good reason:
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The Doux
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Curlsmith
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Camille Rose
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Bounce Curl
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Uncle Funky's Daughter
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Treluxx
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Kitsch
Final Thoughts
Black Friday allows you to stock up on all of your favourite products, try new brands, and get your Christmas shopping done early, all while saving money. The key is to shop intentionally, stick to your budget, and focus on products you'll actually use.
At Kiyo Beauty, we're offering thirty percent off this Black Friday, making it the perfect time to invest in quality products for your curl journey. Whether you're shopping for yourself or a curl friend, we've got you covered.
Happy shopping, and remember: the best deal is on something you actually need.

