Collection: Amika

Born in Brooklyn in 2007, Amika brings a colourful, creative spirit to professional haircare. Built around individuality and the belief that all hair is welcome, the brand creates high-performance formulas for every texture, type and styling mood.

At the heart of Amika is its signature sea buckthorn, a nutrient-rich berry featured across a collection spanning hydration, repair, smoothing, volume, curls, colour care and styling. From cult-favourite masks and treatments to everyday wash-day essentials and stylers, each range combines salon expertise with formulas made for real-life hair routines.

Bold, playful and instantly recognisable, Amika takes the seriousness out of salon-quality haircare without compromising on performance. The result? Haircare that celebrates great hair in all its forms.