Ouidad

It's a fact: Dry hair equals frizzy hair. That's because curls that lack moisture look to absorb it from anywhere they can get it-exposing them to...

For curls, once frizz sets in, there's no going back (at least without re-washing your hair). For truly frizz-free, smooth, and shiny curls, you h...

Humidity: It's every curl’s nightmare. That's because curly hair’s unique structure exposes its cuticle. When humidity gets in, curls expand with ...

Humidity: It's every curl’s nightmare. That's because curly hair’s unique structure exposes its cuticle. When humidity gets in, curls expand with ...

Humidity: It's every curl's nightmare. That's because curly hair's unique structure exposes its cuticle. When humidity gets in, curls expand with ...

Extend your style another day with our two-in-one miracle mist, designed to redefine and reactivate your curl pattern as it eliminates frizz. Ouid...

REAWAKEN, REFORM, AND REFRESH CURL DEFINITION Natural botanicals nourish hair from within to encourage optimal curl formation in both first- and s...

Give your scalp the TLC it deserves Get curls that are fuller, thicker, and healthier than ever before. This lightweight formula is infused with ...

Give your scalp the TLC it deserves This ultra-moisturizing serum that soothes, rebalances and restores. The lightweight formula is infused with ...

A dry shampoo that conditions too! Part dry shampoo, part conditioner, this special formula quickly cleanses by absorbing product build-up and exc...

A great conditioner doesn't just moisturize and replenish hair—it cleanses, too. And that's exactly what this amazing multi-action co-wash formula ...

Every now and then a product comes along and achieves what we previously thought impossible: This gel enhances and defines coils while letting them...

Dismiss what you thought you knew about gels. It's time for a change of pace. No more sticky residue, hard casts or flaking—just defined coils and ...

Coils that stretch their style as long as possible between wash days need a cleanser that's going to break through and rid your hair and scalp of b...

Introduce your coils to its new best friend with a multi-action primer. Giving your style a moisturizing base will seal moisture within your strand...

When curls and coils are dehydrated and depleted of moisture, they need a truly transformative deep conditioner to bring them back to life. This d...

Discover Ouidad Curl Immersion™ No-Lather Coconut Cream Cleansing Conditioner For Kinky Curls, a luxurious no-foam cleansing conditioner that refre...

Dehydrated curls and waves tend to wilt. Bring second- and third-day strands back to life with this spray that combines the benefits of a curl refr...

This feather-light formula can be used in place of a shampoo for a gentle moisturizing cleanse, or as a conditioner to boost hydration and manageab...

Frequent cleansing can deplete strands of essential oils, but this oil-based shampoo is gentle enough for daily use and won’t leave strands greasy ...

Curls need to be properly prepped before they are styled. Infuse hydration and encourage curl definition by applying this pre-styling primer—or use...

Styling products with certain oils and waxes can be too heavy for finer curls. This light-as-air jelly activates loose curls for smooth definition,...

  Say good-bye to crunchy curls that fall flat. Formulated with non-drying raw silk powders, this spray provides the perfect amount of texture and...

Give your scalp the TLC it deserves A deep clean you can feel and see. This detoxifying treatment transforms from a gel into a lightweight bubbli...