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Aveda

Aveda Be Curly Advanced™ Shampoo 250ml

Regular price
£30.00
Regular price
Sale price
£30.00
Tax included. Shipping calculated at checkout.

Creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves. Reduces frizz* and provides manageability while enhancing shine.

Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.

This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*.

Created with our expert team of texture stylists.

94% naturally derived**. Vegan. Leaping Bunny Approved.

*Ex-vivo testing on tresses when used with be curly advanced™ conditioner.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Aroma
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

Directions

Massage into wet hair and scalp. Rinse.
Follow with be curly advanced™ conditioner.

Suitable for:
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C).
All hair types: fine, medium and thick

REGIMEN

Tight curls and coils:
• On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel.
• Co-wash curls and coils between wash days to gently cleanse without stripping.

Wavy and loosely curly hair:
• On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream.
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs.

Ingredients

Water\Aqua\Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate <ILN52341>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Our AI Assistant may occasionally make mistakes or provide incomplete information. For order-specific enquiries or important decisions, we recommend contacting our Customer Care team for confirmation.

Advisory Information

We do our best to ensure that product information is accurate, however manufacturers may alter their ingredients without our knowledge. We strongly advise that you always read labels, warnings, and directions before using or consuming a product and not exclusively rely on the information presented on our site.

If you have severe sensitivities or allergies, always contact the manufacturer directly to confirm the latest ingredients. We cannot be held responsible for the accuracy of ingredient or nutritional information we provide nor liable for any adverse reactions caused by the products we sell.

We are continuously in the process of updating ingredient information, so if you notice any discrepancies between the ingredients listed on our website and those that are on your package, please contact us.

Shipping & Delivery

Shipping & Delivery Overview

  • Orders are dispatched from our warehouse in London, United Kingdom.
  • Most orders are dispatched within 1–2 working days.
  • During busy periods (such as Black Friday, launches, and Christmas), dispatch may take up to 5 working days.
  • UK standard delivery usually arrives within 2–5 working days after dispatch.
  • International delivery times vary depending on destination and customs processing.
  • Free UK shipping is available on orders over £40.

Please note that delivery estimates begin after your order has been dispatched.


See full Shipping & Delivery Terms

Returns

You can return your order within 14 days of receiving it.

We use a dedicated portal to manage and track returns. Please contact our customer service team to request a returns authorisation number (RAN). Contact us

Please do not send your packages without authorisation as these will be refused.

If you are returning items not due to defect, discrepancy or misdescription, you will be responsible for return postage costs. This will usually be deducted from your purchase refund. 

Items can only be returned for a refund if they are unopened, unused and in a re-saleable condition with all tamper-resistant seals, packaging and any cellophane intact and within 14 days of your receiving your order. 

We do not offer exchanges. You will need to place a new order and return your original for a refund.

See full Returns & Refund Policy

Aveda Be Curly Advanced™ Shampoo 250ml
Aveda Be Curly Advanced™ Shampoo 250ml
Aveda Be Curly Advanced™ Shampoo 250ml