Bread Beauty Supply Hair Cream Elastic Bounce Leave-In 250ml

A curl-enhancing cream with conditioning and healing properties. Gives a semi-defined, soft-hold on your hair.

Why we made this

Curls are left looking defined but feeling flouncy and pliable, without lock-in stiffness or the *dreaded* crunch. The soft-serve-like emulsion wraps your strands in lightweight shine, curl definition and fluffy marshmallow smell. Made to be raked through freshly-washed, damp hair (in sections) from root to tip. We wanted to create a leave-in that could do it all, from braid-outs, to slick buns, diffusing, air-drying and every style in between. Instead of 4-5 styling products, it’s just one, cute, reusable glass jar for your top shelf. And we wanted it to treat your hair while you wear, so it’s repairing and softening your strands throughout the week. It’s the missing piece you need for the best hot bread summer yet.

Directions

Rake through freshly-washed, damp hair in sections from root to tip. If needed, use a brush to ensure hair-cream is evenly distributed through all hair strands. Use fingers or a brush to gently coil the hair, watching your best curls take form. For best results, add more water and squish the water and product into your strands using a scrunching motion. Then, air-dry or diffuse. If using a towel to dry, stick with a soft cotton t-shirt towel so you don’t disrupt your curl pattern. For a braid-out, apply hair-cream evenly to damp or semi-dry hair, then braid in sections. Diffuse to dry or leave overnight, then undo braids for softly defined waves.

Ingredients

Water (Aqua), Cetearyl Alcohol, Glycerin, Cetyl Alcohol, Glyceryl Stearate SE, Ricinus Communis (Castor) Seed Oil, Caprylic/Capric Triglyceride, Mangifera Indica (Mango) Butter, Butyrospermum Parkii (Shea Butter), Vitis Vinifera (Grape) Seed Oil, Glyceryl Stearate, Cetearyl Alcohol, Stearic acid, Sodium Cocoyl Glutamate, Argania Spinosa (Argan) Kernel Oil, Propanediol, Maltodextrin/VP Copolymer, Hydrolyzed Quinoa Protein, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, Fragrance (Parfum), Xanthan Gum, Vaccinium Angustifolium, Tocopheryl Acetate, Dehydroacetic Acid, Benzyl Alcohol.

Awards

• The Knot Best Curl Enhancer 2021
• Bustle Best Styling Product for Coily Hair 2022
• Glamour Best in Curly Hair 2022
• Allure Reader’s Choice Best Clean Styling Product 2022
• Allure Best Curly Hair Product 2022