L'Oreal Excellence HiColor Permanent Crème Hair Color 49g

Transform naturally dark hair with the bold intensity of L'Oréal Excellence HiColor Permanent Crème Hair Color in H8 Red Fire. Specially developed for black to medium-brown hair, this permanent high-lift colour lightens and deposits a vivid red shade in one simple process—without requiring pre-lightening.

Its powerful lifting and toning action helps neutralise unwanted orange undertones before depositing intense, long-lasting colour. The rich, smooth crème consistency penetrates the hair effectively while providing controlled application and reliable, true-to-shade results.

Who Is It For?

• Specially formulated for naturally black to medium-brown hair
• Ideal for achieving an intense, fiery red transformation
• Suitable for those wanting lift and colour in one application
• Perfect for creating full-head colour or strategically placed sections
• Recommended for professional or experienced colour users
• Best suited to untreated or naturally dark hair

Key Benefits

• Lifts and deposits permanent colour in one step
• Provides approximately three to four levels of lift
• No pre-lightening required on suitable natural dark hair
• Creates an intense, vivid red result
• Helps neutralise unwanted orange undertones
• Rich, smooth crème formula
• Provides controlled brush-and-bowl or bottle application
• Delivers true-to-shade, fade-resistant colour
• Processes in approximately 30 minutes
• Convenient 49g tube

Shade

H8 Red Fire: A bold, intense fire-red shade designed to create a vibrant red result on naturally dark hair.

Final colour varies depending on the natural starting shade, underlying pigment, hair condition, porosity and previous chemical treatments. Always perform a strand test before full application.

How to Use

1. Complete an allergy alert test 48 hours before every application.
2. Put on suitable disposable gloves.
3. Empty the entire 49g tube into a non-metallic bowl or applicator bottle.
4. Add 2.5 fl oz (approximately 74ml) of L'Oréal Oreor 30 Volume Crème Developer.
5. Mix thoroughly until smooth and evenly blended.
6. Apply immediately to dry, unwashed hair, ensuring complete and even saturation.
7. Process for 30 minutes at room temperature.
8. Rinse thoroughly with warm water until the water runs clear.
9. Shampoo and condition the hair before styling.

Developer is required and sold separately. Always follow the instructions supplied with the colour and developer.

Safety Information

For professional use only. Hair colourants can cause severe allergic reactions. Read and follow all instructions supplied with the product. Perform an allergy alert test 48 hours before every application, even if hair colour has previously been used without a reaction.

This product is not intended for anyone under 16 years of age. Temporary black henna tattoos may increase the risk of an allergic reaction. Do not colour the hair if there is a facial rash, a sensitive, irritated or damaged scalp, or a history of reactions to hair colour or temporary black henna tattoos.

Wear suitable disposable gloves during preparation, application and rinsing. Avoid contact with the eyes and skin. If the product enters the eyes, rinse immediately and thoroughly with water. Do not use to colour eyelashes or eyebrows. Do not apply over compound henna or progressive colour. Wait at least 14 days after bleaching, relaxing, perming or chemical straightening before use. Keep out of reach of children.