Maxima Curl & Wave Therapy Elasticising Shampoo

Enhance natural movement, softness and definition with Maxima Curl & Wave Therapy Elasticising Shampoo, a professional shampoo created for curly, wavy and permed hair. Designed to gently cleanse while supporting curl elasticity, this shampoo helps leave hair feeling hydrated, disciplined, silky and full of shine.

Formulated with avocado oil and bamboo extract, Maxima Curl & Wave Therapy Elasticising Shampoo helps improve the look and feel of dry, frizzy or unruly curls without weighing them down. Its curl-friendly formula helps define waves, control frizz and support a smoother, more manageable finish, making it ideal for maintaining bouncy, healthy-looking curls between salon visits.

Available in 250ml for home haircare and 1000ml for salon or professional use.

Key Benefits

• Professional elasticising shampoo for curly, wavy and permed hair
• Helps define curls and waves without weighing hair down
• Enriched with avocado oil and bamboo extract
• Helps hydrate, soften and discipline unruly hair
• Supports improved elasticity and natural movement
• Helps reduce frizz for smoother-looking curls
• Leaves hair silky, shiny and easier to comb
• Ideal for natural or chemically permed curls
• Free from SLES, SLS, silicones and colourants
• Available in 250ml and 1000ml sizes

How To Use

Apply to wet hair and gently massage into the scalp and lengths until a soft lather forms. Rinse thoroughly. Repeat the application if necessary. For best results, follow with Maxima Curl & Wave Therapy Elasticising Mask and style with the matching curl defining products.

Ingredients

Aqua/Water, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Glycerin, PEG-200 Hydrogenated Glyceryl Palmate, Coco-Glucoside, Glyceryl Oleate, Phenoxyethanol, PEG-7 Glyceryl Cocoate, Sasa Kurilensis Leaf/Stem Extract, Phytosterols, Olea Europaea (Olive) Fruit Oil, Persea Gratissima (Avocado) Oil, Panthenol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Parfum/Fragrance, Lactic Acid, Propylene Glycol, Ethylhexylglycerin, Benzyl Alcohol.