Paul Mitchell Platinum Blonde Shampoo 300ml

Keep blonde, silver, grey, and highlighted hair looking bright and beautiful with Paul Mitchell Platinum Blonde Shampoo. This colour-enhancing formula is specially developed to help neutralise unwanted yellow and brassy tones while gently cleansing the hair and scalp. Enriched with conditioning ingredients, it leaves hair feeling soft, refreshed, and full of shine.

The violet-tinted shampoo helps maintain cooler, brighter tones between salon visits, making it an essential part of any blonde haircare routine. Suitable for natural, coloured, highlighted, or grey hair, it helps enhance vibrancy while improving manageability and overall hair appearance.

Key Benefits

• Helps neutralise unwanted yellow and brassy tones
• Brightens blonde, silver, grey, and highlighted hair
• Gently cleanses without stripping moisture
• Enhances shine and colour vibrancy
• Helps maintain salon-fresh blonde tones
• Improves softness and manageability
• Suitable for natural and colour-treated hair

How to Use

1. Wet hair thoroughly.
2. Apply a small amount of shampoo and massage into the hair and scalp.
3. Leave on for 1–5 minutes, depending on the level of toning desired.
4. Rinse thoroughly.
5. Repeat if necessary and follow with a conditioner.

Use once or twice weekly, or as needed, to maintain bright, cool blonde tones.

Ingredients

Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidapropyl Betaine, Cocamide MIPA, Glycerin, DI-C12-13 Alkyl Malate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Magnesium Chloride, Citric Acid, Tetrasodium EDTA, Sodium Hydroxide, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Benzyl Alcohol