Softsheen Carson Dark & Lovely® Fade Resist Rich Conditioning Color 391 BROWN CINNAMON

Stun and be seen in Dark & Lovely Fade Resist — the hair color you can count on for radiant, long-lasting results. Updated with our NEW Moisture Mask, Fade Resist now works even better at hydrating hair. Formulated with Shea Butter, Sunflower Oil & Vitamin E, our naturally derived Moisture Mask increases moisture by 40% after dying, helping to nourish, detangle and smooth hair as it locks in color for up to 8 weeks. Your favorite permanent hair color just got bolder with three NEW statement-making shades that pop on dark, textured hair: Reality Red, Poppin Pink and Virtual Violet. Fade Resist is IT for rich, vibrant vegan color that cares for and protects your hair.

Directions: Full Head Application 
Follow these instructions if this is your first time coloring or choosing a shade darker than you usually use. 
- Put on gloves and then conduct a strand test. 
- Mix developer and color.
- Apply mixture to sectioned dry hair and smooth out. 
- Wait 30 minutes if you have natural hair or 20 minutes if you have relaxed hair. 
- Rinse thoroughly.
- Condition with Moisture Mask.

Root Retouch Application
Follow this method if you colored with this shade or something similar and it has been 6-8 weeks since you last colored. 
- Using the tip of the applicator bottle, make small sections and apply the color mixture until all the roots are saturated.
- Set timer for 20 minutes if you have natural hair or 15 minutes if you have relaxed hair. 
- To refresh ends, spread the remaining color mixture through the midlengths and ends. 
After hair is saturated, set timer for 10 minutes if you have natural hair or 5 minutes if you have relaxed hair. 
- Rinse thoroughly.
- Condition with Moisture Mask. 
 
TIPS
- For hair with resistant gray, apply to gray areas first.
- If any color mixture gets on skin, simply wipe off with towel.
- Do not save any unused mixture. The container may explode.