SoftSheen-Carson Dark & Lovely Fade Resist Rich Conditioning Color 421 Virtual Violet

Make a bold statement with SoftSheen-Carson Dark & Lovely® Fade Resist Rich Conditioning Color 421 Virtual Violet. Specially developed for textured hair, this permanent hair colour delivers rich, vibrant violet tones while providing intense conditioning to help protect your hair during the colouring process.

Infused with nourishing ingredients, the Fade Resist formula helps deliver brilliant, long-lasting colour with radiant shine and soft, silky results. Designed to provide excellent grey coverage, it leaves your hair looking healthy, vibrant and beautifully conditioned from root to tip.

Key Benefits

• Permanent hair colour in a bold 421 Virtual Violet shade.
• Rich, fade-resistant colour for long-lasting vibrancy.
• Up to 100% grey coverage.
• Deep conditioning formula helps nourish hair during colouring.
• Leaves hair feeling soft, silky and manageable.
• Adds brilliant shine and vibrant colour payoff.
• Formulated specifically for textured hair.
• Helps maintain healthy-looking hair after colouring.

Who It's For

SoftSheen-Carson Dark & Lovely® Fade Resist Rich Conditioning Color is ideal for:

• Natural, relaxed and textured hair types.
• Anyone looking for bold, vibrant permanent hair colour.
• Those wanting reliable grey coverage.
• Individuals seeking colour with added conditioning benefits.
• Anyone wanting soft, shiny, healthy-looking coloured hair.

How to Use

1. Carefully read and follow all instructions included in the kit before use.
2. Perform a skin allergy (patch) test 48 hours before colouring and complete a strand test if recommended.
3. Mix and apply the colour according to the enclosed instructions, ensuring even coverage from roots to ends.
4. Leave on for the recommended processing time.
5. Rinse thoroughly until the water runs clear.
6. Apply the included conditioning treatment to help lock in moisture and enhance softness and shine.

Why You'll Love It

Whether you're refreshing your colour or trying something bold and expressive, Dark & Lovely Fade Resist Rich Conditioning Color 421 Virtual Violet delivers striking, long-lasting results without compromising the health of your hair. Its conditioning formula helps leave your hair feeling nourished, silky and full of radiant shine.

Ingredients

Cream Developer: AQUA / WATER / EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2 CARBOXAMIDE MEA, CETEARETH-25, GLYCERIN, PHOSPHORIC ACID, TETRASODIUM ETIDRONATE, TETRASODIUM PYROPHOSPHATE, SODIUM SALICYLATE

Moisture Mask: AQUA / WATER / EAU, CETEARYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, ISOPROPYL MYRISTATE, CETYL ESTERS, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, PARFUM / FRAGRANCE, TARTARIC ACID, BENZYL ALCOHOL, CAPRYLYL GLYCOL, SALICYLIC ACID, TOCOPHEROL, ETHYLHEXYL SALICYLATE, LIMONENE, LINALOOL, CITRAL, CITRIC ACID

Rich Conditioning Color: AQUA / WATER / EAU, ALCOHOL DENAT., PEG-4 RAPESEEDAMIDE, GLYCERYL LAURYL ETHER, DECETH-3, PROPYLENE GLYCOL, ETHANOLAMINE, LAURETH-5 CARBOXYLIC ACID, DIPROPYLENE GLYCOL, HEXYLENE GLYCOL, POLOXAMER 338, AMMONIUM HYDROXIDE, OLEYL ALCOHOL, 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE, 1-NAPHTHOL, PARFUM / FRAGRANCE, ERYTHORBIC ACID, THIOLACTIC ACID, EDTA, p-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE, OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE, CITRIC ACID, SODIUM METABISULFITE