Wella Color Charm Permanent Liquid Toner 42ml

Packaging May Vary

Neutralise unwanted brassy tones and perfect your blonde with Wella Color Charm Permanent Liquid Toner. Designed for naturally blonde or pre-lightened hair, this permanent liquid toner creates beautifully refined beige or cool ash-blonde results.

Its Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant, exceptionally fade-resistant colour. Choose from three classic shades to achieve your preferred blonde finish.

Who Is It For?

• Suitable for naturally blonde or pre-lightened hair
• Ideal for neutralising unwanted yellow and brassy tones
• Recommended for hair pre-lightened to a pale-yellow blonde
• Perfect for creating beige, ash or platinum-inspired results
• Suitable for refreshing and refining double-processed blonde hair
• Ideal for professional or experienced home colour users

Key Benefits

• Neutralises unwanted brassiness after lightening
• Creates refined beige and cool ash-blonde tones
• Permanent, fade-resistant colour
• Liquifuse Technology helps saturate and penetrate the hair
• Easy-to-mix liquid consistency
• Works on naturally blonde or pre-lightened hair
• Can be used with 10 or 20 volume developer
• Vegan formula made without animal-derived ingredients
• Free from parabens
• Convenient 42ml bottle

Available Shades

• T11 Lightest Beige Blonde: Creates a soft, creamy beige-blonde finish with a gold-violet tonal base
• T14 Pale Ash Blonde: Delivers a cool, pale ash-blonde result with violet-blue tones to counter unwanted warmth
• T18 Lightest Ash Blonde: Produces an exceptionally light, cool ash-blonde finish with violet tones to neutralise pale yellow

Final results depend on the hair’s starting level, underlying pigment, condition and porosity. A strand test is recommended before full application.

How to Use

1. Pre-lighten the hair to a pale-yellow blonde where required.
2. Wearing suitable gloves, mix one part Wella Color Charm Permanent Liquid Toner with two parts Wella Color Charm 10 or 20 Volume Developer.
3. One 42ml bottle requires approximately 84ml of developer.
4. Apply the mixture evenly to the desired areas of towel-dried hair.
5. Process for up to 30 minutes, checking the colour frequently.
6. Rinse thoroughly, then shampoo and condition the hair.
7. Style as desired.

Use 10 Volume Developer for gentler toning or 20 Volume Developer for slightly more intense toning and lift. Developer is sold separately.

Safety Information

Hair colourants can cause severe allergic reactions. Read and follow all instructions supplied with the product. Carry out an allergy alert test 48 hours before every application, even if you have previously used hair colour without experiencing a reaction.

Wear suitable protective gloves during preparation, application and rinsing. Do not use on an irritated, sensitive or damaged scalp. Do not use if you have previously experienced a reaction to hair colour or a temporary black henna tattoo. Avoid contact with the eyes. Do not use to colour eyelashes or eyebrows. If the product enters the eyes, rinse immediately and thoroughly with water. Keep out of reach of children.

Professional use is recommended. Do not exceed the stated processing time.

Ingredients

Ingredients and colourants may vary between shades and can be updated by the manufacturer. Always consult the ingredient list printed on the bottle or outer packaging before use, particularly if you have allergies or sensitivities.