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Selective Professional NOW Next Generation Up To 230° Primer Heat Protection Spray 200ml for protecting hair during heat styling.

Selective Professional

Discover Selective Professional, a trusted Italian haircare brand renowned for its salon-quality shampoos, conditioners, treatments and styling products. Designed for all hair types, Selective Professional combines innovative formulations with professional performance to help you create healthy-looking, manageable hair and long-lasting styles. Shop the full Selective Professional collection, including nourishing hair care, heat protection, curl styling, texture sprays and finishing products to achieve salon-worthy results at home.

26 products

Selective Professional NOW Next Generation Up To 230° Primer Heat Protection Spray 200ml for protecting hair during heat styling.

Selective Professional

Selective Professional NOW Next Generation Up To 230° Primer Heat Protection Spray 200ml

£11.99 £16.00
£59.95 l
Selective Professional Decolorvit Active Use 1000ml

Selective Professional

Selective Professional Decolorvit Active Use 1000ml

£9.99
£9.99 l
Selective Professional NOW Next Generation Fast Create Texture Spray Wax 200ml for creating texture, definition and flexible hold with a natural finish.

Selective Professional

Selective Professional NOW Next Generation Fast Create Texture Spray Wax 200ml

£11.99 £16.00
£59.95 l
Selective Professional Alpha Keratin Anti-Humidity Spray 100ml

Selective Professional

Selective Professional Alpha Keratin Anti-Humidity Spray 100ml

£11.99
£119.90 l
Selective Professional Alpha Keratin No.3 Conditioning Mask 500ml, professional keratin conditioning mask to nourish, repair and maintain smooth, healthy treated hair.

Selective Professional

Selective Professional Alpha Keratin No.3 Conditioning Mask 500ml

£19.99
£39.98 l
Selective Professional Decolorvit Eraser Color Remover Cream 250g

Selective Professional

Selective Professional Decolorvit Eraser Color Remover Cream 250g

£28.99
£115.96 kg
Selective Professional Decolorvit Scalp Bleaching Powder Up To 6 Levels 500g

Selective Professional

Selective Professional Decolorvit Scalp Bleaching Powder Up To 6 Levels 500g

£26.99
£53.98 kg
Selective Professional Alpha Keratin No.2 Taming Fluid 500ml

Selective Professional

Selective Professional Alpha Keratin No.2 Taming Fluid 500ml

£105.00
£210.00 l
Selective Professional thePIGMENTS Pure Pigments 80ml

Selective Professional

Selective Professional thePIGMENTS Pure Pigments 80ml

£21.99
Selective Professional Alpha Keratin Tone Control Additive 100ml, professional anti-yellow additive for keratin treatments to neutralise unwanted warm tones in blonde and grey hair.

Selective Professional

Selective Professional Alpha Keratin Tone Control Additive 100ml

£13.99
£139.90 l
Selective Professional Alpha Keratin Maintenance Shampoo 250ml, sulphate-free keratin shampoo for treated hair, professional maintenance shampoo to prolong keratin smoothing treatments.

Selective Professional

Selective Professional Alpha Keratin Maintenance Shampoo 250ml

£13.99
£55.96 l
Selective Professional NOW Next Generation Power Circle Texture Modeling Curl Mousse 150ml for defining, enhancing and adding texture to curly hair.

Selective Professional

Selective Professional NOW Next Generation Power Circle Texture Modeling Curl Mousse 150ml

£11.99 £16.00
£79.93 l
Selective Professional Alpha Keratin No.1 Pre-Treatment Shampoo 500ml, deep cleansing professional shampoo to prepare hair before keratin treatment for optimal smoothing results.

Selective Professional

Selective Professional Alpha Keratin No.1 Pre-Treatment Shampoo 500ml

£19.99
£39.98 l
Selective Professional Decolorvit Ultra Bleaching Powder Up To 9 Levels 500g

Selective Professional

Selective Professional Decolorvit Ultra Bleaching Powder Up To 9 Levels 500g

£26.99
£53.98 kg
Selective Professional Decolorvit Plus Bleaching Powder Up To 7 Levels 500g

Selective Professional

Selective Professional Decolorvit Plus Bleaching Powder Up To 7 Levels 500g

£26.99
£53.98 kg
Selective Professional Curl Lover Shampoo 275ml

Selective Professional

Selective Professional Curl Lover Shampoo 275ml

£14.99
£54.51 l
Selective Professional Now Next Generation Design Curl Curl Definition Glaze 250ml

Selective Professional

Selective Professional Now Next Generation Design Curl Curl Definition Glaze 250ml

£11.99
£47.96 l
Selective Professional Now Next Generation Design Curl Texture Curl Definition Glaze 250ml

Selective Professional

Selective Professional Now Next Generation Design Curl Texture Curl Definition Glaze 250ml

£13.99
£55.96 l
Selective Professional OnCare Curl Lover In Love With Curls Gift Set

Selective Professional

Selective Professional OnCare Curl Lover In Love With Curls Gift Set

£31.99
Selective Professional OnCare Curl Lover Lamellar-Discipline Treatment

Selective Professional

Selective Professional OnCare Curl Lover Lamellar-Discipline Treatment

From £15.99
£159.90 l
Selective Professional OnCare Curl Lover Mask 200ml

Selective Professional

Selective Professional OnCare Curl Lover Mask 200ml

£15.49
£77.45 l
Selective Professional OnCare Curl Lover Curl-Defining Cream 200ml

Selective Professional

Selective Professional OnCare Curl Lover Curl-Defining Cream 200ml

£16.99
£84.95 l
Selective Professional OnCare Curl Lover Eco-Mousse 150ml

Selective Professional

Selective Professional OnCare Curl Lover Eco-Mousse 150ml

£13.99
£93.27 l
Selective Professional OnCare Curl Lover Balm 250ml

Selective Professional

Selective Professional OnCare Curl Lover Balm 250ml

£29.99
£119.96 l
Selective Professional Curl Lover Conditioner 275ml

Selective Professional

Selective Professional Curl Lover Conditioner 275ml

£14.99
£54.51 l
Selective Professional OnCare Curl Lover Shampoo 275ml

Selective Professional

Selective Professional OnCare Curl Lover Shampoo 275ml

£14.99
£54.51 l

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Kiyo Beauty

Kiyo Beauty

Kiyo Beauty® is an independent, family-owned beauty retailer specialising in textured haircare and curated skincare, body care and self-care essentials, helping customers care for their waves, curls, coils and everyday beauty rituals since 2004.

Why Shop With Us

✓ Trusted since 2004
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RM1 1RA

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