Selective Professional Alpha Keratin No.1 Pre-Treatment Shampoo 500ml

Prepare hair for professional smoothing and straightening services with Selective Professional Alpha Keratin No.1 Pre-Treatment Shampoo 500ml. As the essential first step in the Alpha Keratin system, this professional deep-cleansing shampoo thoroughly purifies the hair and scalp by removing styling residue, mineral deposits and everyday impurities, leaving the hair perfectly prepared for technical treatments.

Formulated with Fision Kera Veg18 (plant-based keratin), chelating agents and Panthenol, it helps cleanse without unnecessary harshness while improving the hair's receptiveness to keratin smoothing services. The advanced formula is SLES-free, salt-free and paraben-free, making it suitable for professional salon use on all hair types prior to Alpha Keratin treatments.

Key Benefits

• Deeply cleanses the hair and scalp before keratin services.
• Removes styling product build-up, impurities and mineral deposits.
• Helps prepare the hair for smoothing and straightening treatments.
• Enriched with Fision Kera Veg18 plant-based keratin.
• Chelating agents help eliminate chlorine and hard water residue.
• Panthenol helps hydrate and condition the hair.
• SLES-free, salt-free and paraben-free formula.
• Professional-use pre-treatment shampoo.
• Suitable for all hair types.
• Step 1 of the Selective Professional Alpha Keratin system.

Who It's For

Selective Professional Alpha Keratin No.1 Pre-Treatment Shampoo is ideal for:

• Professional hairdressers and salons.
• Clients receiving Alpha Keratin smoothing or straightening treatments.
• Hair with heavy styling product build-up.
• Hair exposed to hard water or chlorine.
• Anyone requiring a professional deep-cleansing shampoo before technical services.

How to Use

1. Apply evenly to wet hair.
2. Massage thoroughly through the scalp and lengths.
3. Rinse well.
4. Repeat the cleansing process at least once more.
5. Rinse thoroughly before proceeding with the next Alpha Keratin treatment step.
6. For professional use only.

Why You'll Love It

A successful keratin treatment starts with perfectly prepared hair. Selective Professional Alpha Keratin No.1 Pre-Treatment Shampoo effectively removes everything that can interfere with smoothing services while helping leave the hair clean, receptive and ready for optimum professional results. Its plant-based keratin technology and gentle yet effective cleansing system make it an essential part of the Alpha Keratin treatment process.