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As I Am

As I Am So Much Moisture Hydrating Lotion 8oz

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£8.99
Regular price
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£8.99
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Product information

Experience incredible hydration and softness with this glycerin-infused moisturizer. Perfect for severely dehydrated hair, it addresses the needs of natural textured hair, enhancing moisture and manageability. The So Much Moisture formula, enriched with botanical extracts, provides deep hydration and rejuvenates the scalp. Say goodbye to dull, rough hair and enjoy defined, beautiful coils.

Directions: 

For undefined textured styling, when coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)

• Pump into palms and gently massage throughout clean, conditioned hair.

• Apply on hair nearest the scalp to: ease lifting with styling pick. Add lots of fullness. Discourage shrinkage.

• Can be re-applied daily or whenever needed.

For moisturizing coil-defined styles

• Cleanse with one of the As I Am cleansers and apply As I Am Leave-In Conditioner.

• Distribute a small amount of So Much Moisture throughout hair.

• Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.

• For daily use, refrain from over-applying if your desire is to retain coil definition.

• If hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair. 

Tips

Vegetable glycerin is an organic compound that functions as a humectant. When expertly formulated in hair care products, it attracts moisture from the atmosphere and binds it to the hair-shaft. Moisture is super important for the naturalista because, our hair type has fewer cuticle layers than other hair types and tends to be dry as a fact of nature.

Properly moisturized hair resists breakage, makes hair more pliable and helps your coils and curls “pop”. Hydrated hair also looks more vibrant and feels softer.

So Much Moisture is formulated with lots of vegetable glycerin, plus many other natural moisturizers and plant-based conditioners. It gives dry hair the moisture it craves and tremendous softness that you’ll have to feel to believe! It’s best used sparingly, especially if you work hard to achieve a coily/curly defined texture via twist-outs, knot-outs and wash n’ go defining methods. Rub a small amount on the hair following your Leave-In Conditioner application, then style with Twist Creams, Gels and Jellies.

If you’re rockin’ your full-out texture, you can apply So Much Moisture a little more generously. You hair will be fuller, extend more to its actual length, and be “oh-so-easy” to pick and lift at the roots.

Remember ladies…don’t over-apply. There is such a thing as “too much of a good thing”, you know. Excessive amounts of glycerin can make hair feel tacky.

Ingredients: Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Royal Jelly, Lavandula Angustifolia (Lavender) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Salvia Officinalis (Sage) Leaf Extract, Citrus Grandis (Grapefruit) Seed Extract, Cetyl Alcohol, Cetearyl Alcohol, Behentrimonium Methosulfate, Citric Acid, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum, Potassium Sorbate, Dimethyl Stearamine, Anise Alcohol, Coumarin, Limonene

FIS: 231-131-BF1

*Certified Organic
  • Cruelty-Free | 
  • Gluten-Free | 
  • Paraben-Free | 
  • Peg-Free | 
  • Phthalate-Free | 
  • Talc-Free | 
  • Packaging - Degradable | 
  • Packaging - Recyclable
Disclaimer

We do our best to ensure that product information is accurate, however manufacturers may alter their ingredients without our knowledge. We strongly advise that you always read labels, warnings, and directions before using or consuming a product and not exclusively rely on the information presented on our site. If you have severe sensitivities or allergies, always contact the manufacturer directly to confirm the latest ingredients. We cannot be held responsible for the accuracy of ingredient or nutritional information we provide nor liable for any adverse reactions caused by the products we sell. We are constantly in the process of updating ingredient information, so if you notice any discrepancies between the ingredients listed on our website and those that are on your package, please contact us.

Shipping & Delivery

UK Standard - £3.99 or Free for orders over £40

  • Dispatched within 48 hours
  • Delivery time: 2 – 4 working days from dispatch
  • Fully tracked with email updates

UK Express - from £6.99

  • Dispatched within 48 hours
  • Order by 6pm Mon-Thu** for fast dispatch
  • Delivery time: 1 – 2 working days from dispatch
  • Fully tracked with email updates

EU – refer to actual rates and delivery times at checkout

  • Dispatched within 48 hours
  • Checkout total includes shipping & handling and all applicable customs duties & taxes. We guarantee no additional charges on delivery.
  • Delivery time: 2 – 10 working days from dispatch
  • Fully tracked with email updates

Rest of the World (Non-EU/UK) – refer to actual rates and delivery times at checkout

  • Dispatched within 48 hours
  • Duties & VAT are not included at checkout and you will need to pay import Duties & VAT upon delivery of your goods. Additional handling charges may also apply.
  • Delivery time: 2 – 10 working days from dispatch
  • Fully tracked with email updates


    * not including weekends and bank holidays
    **except on bank holidays

See full Shipping & Delivery Terms

Returns

You can return your order within 14 days of receiving it.

We use a dedicated portal to manage and track returns. Please contact our customer service team to request a returns authorisation number (RAN). Contact us

Please do not send your packages without authorisation as these will be refused.

If you are returning items not due to defect, discrepancy or misdescription, you will be responsible for return postage costs. This will usually be deducted from your purchase refund. 

Items can only be returned for a refund if they are unopened, unused and in a re-saleable condition with all tamper-resistant seals, packaging and any cellophane intact and within 14 days of your receiving your order. 

We do not offer exchanges. You will need to place a new order and return your original for a refund.

See full Returns & Refund Policy

As I Am So Much Moisture Hydrating Lotion 8oz
As I Am So Much Moisture Hydrating Lotion 8oz
As I Am So Much Moisture Hydrating Lotion 8oz
As I Am So Much Moisture Hydrating Lotion 8oz
As I Am So Much Moisture Hydrating Lotion 8oz
As I Am So Much Moisture Hydrating Lotion 8oz
As I Am So Much Moisture Hydrating Lotion 8oz
As I Am So Much Moisture Hydrating Lotion 8oz