Skip to product information
1 of 8
  • Play video

As I Am

As I Am Twist Defining Cream

Regular price
£10.99
Regular price
Sale price
£10.99
Tax included. Shipping calculated at checkout.
Size
Achieve shiny, high-definition styles with this rich, creamy, and moisturizing styler. It minimizes frizz, maximizes smoothness, and produces strong, lasting definition for twists and twist-outs.

Made with natural oils and organic extracts, it hydrates dry hair. Perfect for highly textured hair, it helps prevent shedding and thinning.

Directions: 
  • Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)

• Apply As I Am Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.

• Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away! Spray with water if hair begins to dry before you're done.

• Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.

• For twist outs, undo twists and separate, only after hair is completely dry.

• For added moisture, scrunch As I Am Moisture Milk or DoubleButter Cream onto hair, daily or whenever needed.

You may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.

Tips

• For the tightest twists with maximum definition, twist hair while it is soaking wet.For more fullness and elongation, twist hair while damp.

• Apply product liberally, but use less product when twisting barely damp hair. The wetter the hair, the more Twist Cream you can use.

• Twist each section, leaving about ½" – ¾" untwisted at the ends. Twirl this portion around your forefinger and carefully slide your finger down and out of the coil.

• As you twist, arrange the twists in the places and directions that you ultimately want them positioned in your finished style. For example, if you want your style to be straight back, away from you face, showing your hairline, make sure you twist your sections back and away from your face.

• If you plan to twist out your hair as soon as it's dry, you don't have to be very careful about ultra neat and precise partings at all. In fact, it's probably better that you not be if you don't want your scalp exposed when you've finished styling.

• Twisting in a brick layered pattern will minimize scalp exposure with twist-out styles. Once hair is completely dry, you may also gently massage along your scalp to obscure the partings. Be careful not to disturb the coiled/curled alignment along the length and ends of the sections. Remember, in the days after your twist-out, your hair also will naturally fill in and become fuller.

• To complete your style, you may desire fullness in some or all areas of your hair. If you opt to separate your twists for more volume, take care to handle them very gently. Pulling and separating carelessly will cause the multi-strand coil assemblies to come apart and take on an undefined, frizzed look.

• Remember: The more you manipulate your twists, the fuller your hair will get, so separate or finger fluff where you want volume or height. Fluff just a little or not at all where you want closer-to-the-head, flatter areas. Once hair has been fluffed, it won't return to the original flattened alignment until you re-wet and re-style your hair.

• On the days after you've twisted with the Twist Defining Cream, you may apply As I Am Moisture MilkDoubleButter Cream, or CocoShea Spray for softness, moisture and sheen. If you notice any flakes, scrunching in a little of any of these hydrators should do the trick.

• Don't be afraid of water. It's now your friend! If a section looks a little frizzy on the ends, dampen your forefinger and coil the ends around your finger to create a spiral. Watch how your own beautiful coils bounce back into alignment. Now, let it dry, without touching it while damp.

• With twist-out styles, at times it may seem that an entire section or two needs some attention. Just dampen your fingers, run them along the section with a little Twist Defining Cream, and re-twist. It will be dry in 15 – 20 minutes or so. Once dry, untwist it and voila! – a quick refresh!

• Finally, always secure your hair beneath a satin bonnet when you sleep. It will eliminate abrasion damage and keep your style looking good longer.


Ingredients: Aqua/Water/Eau, Glycerin, Acetamide Mea, Betaine, Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Carbomer, Phytosterols, Aminomethyl Propanol, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Beta Vulgaris (Beet) Root Extract, Citrus Reticulata (Tangerine) Fruit Extract, Ceteareth-25, Laureth-23, Tbhq, Sodium Benzoate, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum, Coumarin, Anise Alcohol, Limonene, Linalool

FIS: 249-94-G

*Certified Organic
  • Cruelty-Free | 
  • Gluten-Free | 
  • Paraben-Free | 
  • Phthalate-Free | 
  • Talc-Free | 
  • Vegan | 
  • Packaging - Degradable | 
  • Packaging - Recyclable
Advisory Information

We do our best to ensure that product information is accurate, however manufacturers may alter their ingredients without our knowledge. We strongly advise that you always read labels, warnings, and directions before using or consuming a product and not exclusively rely on the information presented on our site.

If you have severe sensitivities or allergies, always contact the manufacturer directly to confirm the latest ingredients. We cannot be held responsible for the accuracy of ingredient or nutritional information we provide nor liable for any adverse reactions caused by the products we sell.

We are continuously in the process of updating ingredient information, so if you notice any discrepancies between the ingredients listed on our website and those that are on your package, please contact us.

Shipping & Delivery

Shipping & Delivery Overview

  • Orders are dispatched from our warehouse in London, United Kingdom.
  • Most orders are dispatched within 1–2 working days.
  • During busy periods (such as Black Friday, launches, and Christmas), dispatch may take up to 5 working days.
  • UK standard delivery usually arrives within 2–5 working days after dispatch.
  • International delivery times vary depending on destination and customs processing.
  • Free UK shipping is available on orders over £40.

Please note that delivery estimates begin after your order has been dispatched.


See full Shipping & Delivery Terms

Returns

You can return your order within 14 days of receiving it.

We use a dedicated portal to manage and track returns. Please contact our customer service team to request a returns authorisation number (RAN). Contact us

Please do not send your packages without authorisation as these will be refused.

If you are returning items not due to defect, discrepancy or misdescription, you will be responsible for return postage costs. This will usually be deducted from your purchase refund. 

Items can only be returned for a refund if they are unopened, unused and in a re-saleable condition with all tamper-resistant seals, packaging and any cellophane intact and within 14 days of your receiving your order. 

We do not offer exchanges. You will need to place a new order and return your original for a refund.

See full Returns & Refund Policy

prohibited items

International Shipping

Some products cannot be shipped internationally due to courier, customs, or aviation restrictions.

Restricted items may include:

  • Aerosols
  • Perfumes & aftershaves
  • Nail polish
  • Hair colour & hair dye products
  • Bleaching or chemical lightening products
  • Certain alcohol-based or flammable beauty products
  • Some liquid cosmetics to selected EU destinations, including makeup and face creams
  • Electrical beauty devices, including:
  • Hair dryers
  • Straighteners
  • Trimmers

If your order contains restricted items, we may:

  • Remove the affected item(s) from your order,
  • Contact you with alternative shipping options, or
  • Cancel and refund the affected item(s) where necessary.

UK Shipping Restrictions (Royal Mail Only)

The following items can only be shipped within the UK using Royal Mail:

Aerosols - maximum 2 items per order
Perfumes & aftershaves - maximum 8 items per order
Nail polish - maximum 8 items per order

Please do not select DHL at checkout if your order contains:

  • Aerosols
  • Perfumes or aftershaves
  • Nail polish

If DHL is selected for restricted items, we may:

  • Change the shipping method,
  • Remove restricted items from the order, or
  • Cancel and refund the affected item(s).

Any refunds will be processed in accordance with our Returns Policy.

As I Am Twist Defining Cream
As I Am Twist Defining Cream
As I Am Twist Defining Cream
As I Am Twist Defining Cream
As I Am Twist Defining Cream
As I Am Twist Defining Cream
As I Am Twist Defining Cream
As I Am Twist Defining Cream