L'Oréal Paris Elvive Colour Protect Purple Shampoo 200ml

Refresh cool-toned colour and reduce unwanted brassiness with L'Oréal Paris Elvive Colour Protect Purple Shampoo. Its specialist colour-correcting formula uses concentrated purple pigments to help neutralise unwanted yellow, orange and brassy tones in blonde, highlighted, silver and grey hair.

Because purple sits opposite yellow on the colour wheel, the formula helps counteract warm tones that can develop between salon appointments. It cleanses and nourishes while leaving colour looking brighter, cooler and beautifully refreshed in just one use.

Who Is It For?

• Suitable for blonde, bleached and highlighted hair
• Ideal for silver, white and naturally grey hair
• Suitable for highlighted brunette hair
• Designed for colour-treated hair affected by brassiness
• Perfect for neutralising unwanted yellow and orange tones
• Ideal for maintaining a cooler-looking colour between salon appointments

Key Benefits

• Contains colour-correcting purple pigments
• Helps neutralise yellow, orange and brassy tones
• Works from the first use
• Leaves blonde and highlighted hair looking brighter
• Helps refresh silver, white and grey hair
• Cleanses while helping nourish the hair
• Complements a regular colour-protection routine
• Designed for convenient weekly use
• Convenient 200ml size

How to Use

1. Use once a week alongside your regular Elvive Colour Protect routine.
2. Wear suitable gloves before applying.
3. Apply to wet hair and massage into the scalp and lengths.
4. Leave on for one to three minutes, depending on the level of toning required.
5. Rinse thoroughly.
6. Follow with L'Oréal Paris Elvive Colour Protect Purple Conditioner.

Use only for hair colour-correction purposes. Keep out of reach of children and avoid contact with the eyes. If contact occurs, rinse immediately and thoroughly.

Ingredients

Aqua / Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide MIPA, CI 60730 / Acid Violet 43, Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Trideceth-6, Iris Florentina Root Extract, Polyquaternium-7, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Benzophenone-4, Amodimethicone, Alpha-Isomethyl Ionone, Carbomer, Citric Acid, Citronellol, Cetrimonium Chloride, Butylene Glycol, Coumarin, Hexylene Glycol, Amyl Cinnamal, Parfum / Fragrance.